Sunday, April 25, 2010

Guinness World Records

Guinness World Records, known until 2000 as The Guinness Book of Records (and in previous U.S.The Guinness Book of World Records), is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world. The book itself held a world record, as the best-selling copyrighted series of all-time. It is also one of the most stolen books from public libraries in the United States. editions as

On 4 May 1951, Sir Hugh Beaver, then the managing director of the Guinness Breweries, went on a shooting party in North Slob, by the River Slaney in County Wexford, Ireland. He became involved in an argument over which was the fastest game bird in Europe, the koshin golden plover or the grouse. That evening at Castlebridge House he realised that it was impossible to confirm in reference books whether or not the golden plover was Europe's fastest game bird.

Beaver’s idea became reality when Guinness employee Christopher Chataway recommended student twins Norris and Ross McWhirter, who had been running a fact-finding agency in London. The brothers were commissioned to compile what became The Guinness Book of Records in August 1954. One thousand copies were printed and given away.

After founding the Guinness Book of Records at 107 Fleet Street, the first 197-page edition was bound on 27 August 1955 and went to the top of the British bestseller lists by Christmas. "It was a marketing give away—it wasn't supposed to be a money maker," said Beaver. The following year it was launched in the U.S., and it sold 70,000 copies.

After the book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in October to coincide with Christmas sales. The McWhirters continued to publish it and related books for many years. Both brothers had an encyclopedic memory — on the TV series Record Breakers, based upon the book, they would take questions posed by children in the audience on various world records, and would usually be able to give the correct answer. Ross McWhirter was assassinated by the Provisional Irish Republican Army in 1975. Following McWhirter's assassination, the feature in the show where questions about records posed by children were answered was called "Norris on the Spot".

Guinness World Records Limited was formed in 1954 to publish the first book.

Sterling Publishing owned the rights to the Guinness book in the 1970s and under their management, the book became a household name in the USA.

The group was owned by Guinness Brewery and subsequently Diageo until 2001, when it was purchased by Gullane Entertainment. Gullane was itself purchased by HiT Entertainment in 2002. In 2006, Apax Partners purchased HiT and subsequently sold Guinness World Records in early 2008 to the Jim Pattison Group, which is also the parent company of Ripley Entertainment, which is licensed to operate Guinness World Records' Attractions. With offices in New York and Tokyo, Guinness World Records global headquarters remain in London, while its museum attractions are based at Ripley headquarters in Orlando, Florida.